Bud Bushnell established Genie Industries during 1966, after he bought the manufacturing rights to a material lift that operated on compressed air. The name Genie originated from the "magic in the bottle" which was utilized to lower and raise the hoist. This device really impressed a lot of customers and hence, the name was established.
Genie expanded operations and established itself into various new markets, since the need for platforms and work lifts grew. Over time, as the requirements for new machines to meet many applications grew, the company made itself known in numerous new markets. For instance, Genie went into manufacturing telehandlers, stick booms, articulated booms, light towers and man-lifts.
Genie decided to secure a partner who had the same values because of the economic slump during the beginning of the 2000s, when they partnered together with Terex. This company has a history acquiring equipment manufacturers all around the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
In the early years after the sale, it was decided to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Therefore, all Genie machines continue to be marketed under the Genie brand.
Genie takes pride in listening to their clients. The company is dedicated to continually improving quality and efficiency and is also committed to lessening waste. Even long after the sale has been closed, the company focuses on providing exceptional support. These are the very work disciplines which have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machinery.
The Bi-Energy and DC equipment provided by Genie provide emission-free, quiet operation even in the most delicate work settings. Where the machine must be driven significant distances, such as in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator together with the benefits of a 48V DC machine.
Telescopic booms offer more horizontal reach, as opposed to any of the various aerial platforms. These machinery are ideal for limited access areas or small areas in all kinds of settings. The Genie Telescopic S booms have been designed to provide utmost productivity. These equipment deliver supreme traction and the drive speed you need to be able to travel around the work site and job area.